User Flow Research
A flowing catalog experience that keeps shoppers scrolling through product visuals.
Case Study
Accelerating eCommerce With an Interactive App
Crownsoft is honored to have collaborated with Couture Corner in the design & development of their brand new B2C clothing & apparel ecommerce mobile app.
iOS AppAndroid App
Overview
Couture Corner is a small clothing business based in Texas. With hundreds of new products added every season, the founder wanted a new customer touchpoint without launching a web store. A custom ecommerce website would have been too complex, time consuming, and costly to manage alone.
The Challenge
- Grow sales and audience reach without a website.
- Serve millennials, Gen Y, Gen Z, and Gen Alpha with premium UI, UX, security, order management, and ease of use.
Our Solution
- Three consultation sessions and two weeks of industry research.
- UI and UX focused on easy navigation, an immersive customer journey, and captivating product visuals.
- React Native hybrid app with secure payments, cart, personalized recommendations, and email integration.
How we delivered
Card Sorting
A 25-customer focus group aged 22–35 organized categories, buttons, and CTAs intuitively.
Low Fidelity Design
Approved immediately from real-customer insights, with social buttons and a white background.
High Fidelity Design
Interactive prototype covering color, type, imagery, and content before development.
Development with React Native
Reusable code for Android and iOS with catalog, wishlist, cart, checkout, and payment gateway integration.
Results
- Improved customer engagement on iOS and Android.
“Working with Crownsoft was a surprise. It was my first experience interacting with a technology company of any kind, I am really impressed with their commitment, communication and research, and design capabilities. The design team was very cooperative and capable. I really loved how they visualized my idea with accuracy.”
Screen showcase
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