App Research
Competitor research, SWOT, and a SMART roadmap covering stacks and integrations.
Case Study
Showcasing Real Estate Services With Premium App Design
A user-focused smartphone app for a Dubai-based real estate agency. Horizon Homes helps customers buy, sell, and rent homes from thousands of Dubai listings.
iOS AppAndroid App
29%
Increase in Downloads
56%
Improvement in User Engagement
94%
Increase in Customer Retention
68%
Improvement In Deal Closing Rates
Overview
Horizon Homes is a leading residential real estate company based in Dubai. The company’s mission is convenient, transparent property rentals, sales, and purchases for expats, investors, and migrant workers exclusively in Dubai city.
The Challenge
- Make buying, selling, and renting safer and simpler after COVID-19.
- Compete with established platforms by going beyond a website.
- Offer transparent, few-tap search, virtual tours, and digital documents.
Our Solution
- Three-day ideation and product design sprint with the founders.
- Dedicated sections for buyers, sellers, and rentals.
- In-app chat with live video and virtual tours on listings.
How we delivered
Low Fidelity Design
Black-and-white prototype after UI and UX wireframing.
High Fidelity Design
Lavender brand palette, bold type, Google Maps tagging, and SendBird chat and live video.
Results
- Reduced deal closing time by 30 days.
- 68% improvement in deal closing rates.
“Crownsoft was referred to us by one of our business partners. They are an enthusiastic group with very professional processes. The project managers provide weekly updates. The designers were collaborative and talented. We are pleased with our design.”
Screen showcase
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