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Case Study

Developing a Customized B2B eCommerce Platform for A Stock Photo & Design Startup

A stock photos & design company needed a visually perfected B2B ecommerce platform with B2B-specific features, invoicing, and bulk downloads.

iOS AppAndroid App

65%

Increase in Downloads

73%

Improvement in User Engagement

31%

Increase in Customer Retention

11,000

Corporate Users

Developing a Customized B2B eCommerce Platform for A Stock Photo & Design Startup

Overview

Our client is a stock photos & design company, offering image discovery, editing, and web design services. They had been operating with a limited-feature website since late 2022, with a growing B2B customer base that required high-quality UI, UX, and functionality.

The Challenge

  • The existing interface functioned more like a B2C platform than a B2B store.
  • Poor design, usability issues, and responsiveness issues blocked conversion.
  • B2B invoicing, bulk downloads, and advanced search were missing.

Our Solution

  • Website redevelopment and redesign based on the client's needs.
  • B2B-centric UI/UX, multilingual support, and page speed optimization.
  • Advanced photo search, Stripe payments, customized invoicing, bulk downloads, and AWS integration.
  • Backend in PHP Laravel and frontend in Next.js.

How we delivered

Revised Design System

Three design revisions based on brand colors, user flow, and functionality, plus seven responsive layouts tested across devices.

Low Fidelity Design

Seven sketches and three Figma wireframes covering the full feature set.

High Fidelity Design

Interactive prototype with fonts, graphics, animations, CTAs, image store, editing tools, and new navigation.

Website Development

PHP Laravel backend and Next.js frontend with CMS, payments, invoicing, and search filters.

Results

  • Over 10,000 new customers engaged.
  • Improved Page Speed scores.
  • 100% satisfaction score on an early Crownsoft web project.

Conclusion

Crownsoft continues to collaborate on security, design, and feature updates after a five-month delivery.

Screen showcase

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