User Flow Research
Product discovery, cart, and checkout journeys for new and returning shoppers.
Case Study
Stunning Cross Platform Ecommerce App for Netty Bell
Empowering Netty Bell with a stunning cross-platform ecommerce app for bell-inspired T-shirts and apparel.
iOS AppAndroid App
65%
Increase in Downloads
73%
Improvement in User Engagement
31%
Increase in Customer Retention
Overview
Netty Bell is a clothing and apparel brand founded in the USA by entrepreneur Annette Bell. After ecommerce website success, she wanted a mobile app to reach a larger US audience around the brand philosophy of coming together to celebrate.
The Challenge
- Scale digital touchpoints without losing brand character.
- Compete with numerous existing US shopping apps.
Our Solution
- Market research and customer surveys to map audiences and new revenue pipelines.
- Ecommerce app that mirrors the website interface with Shopify-like navigation.
- Stripe and PayPal, personalized recommendations, and a brand-inspired design system.
How we delivered
Design System
Fonts, colors, and a Figma component library with a responsive grid.
Low Fidelity Design
Miro wireframes matching website layout on smaller screens.
High Fidelity Design
Pixel-perfect Figma mockups, prototype, and developer handoff.
Results
- A visually captivating, functionally flawless immersive shopping experience.
“Contracting my application to Crownsoft was a truly carefree experience. They are excellent communicators and highly organized. My project delivery manager Chris was always accessible. They designed and developed the app within the nine week timeline as scheduled.”
Screen showcase
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